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About

Two hands forming a frame with a solar flare behind them and distant hills. "Reframe Everything" is overlaid within the hands.

Reframe Everything is where my curiosity meets my systems thinking—with a side of healthy skepticism.

I'm Karen Wilson—marketing and business strategist, consultant, and founder of KCW Consulting—and this is the place where I can explore the systems shaping how we live, work, and communicate.

Marketing, media, tech, and policy: they influence everything from our decisions to the tools we use and the values we internalize.

A lot of it isn’t working. At least, not for most of us.

Marketing has a reputation problem—and deservedly so. The tech we use is built for shareholders, not users. And far too many small businesses are trying to stay afloat using advice, strategies or tactics designed for corporations with entire departments and massive budgets.

Reframe Everything is about unpacking these systems so we can understand how they operate: what’s outdated, extractive, and unnecessarily complex.

It’s also about offering alternatives:

  • Tools that make work easier.
  • Strategies rooted in ethics and intention.
  • A version of growth that isn’t just about the bottom line.

Why I Started This

Reframe Everything is an extension of my work with KCW Consulting, where I help small businesses and non-profits clarify their strategy, communicate with purpose, and build efficient systems that don’t burn them out. This project is part thought leadership, part lead generation,* and part community space for people who want to do business—and live—in more thoughtful, sustainable ways.

If you’ve attended one of my workshops or you’re a member of the Magnificent Marketers Club, you’ll recognize some of the tools and frameworks I share here.

Premium subscribers will get early notification of upcoming workshops, special discounts, and subscriber-only extras that go deeper into how we build, organize, and communicate.

What You’ll Find Here

  • A free newsletter that unpacks how marketing, media, tech, and policy shape our lives
  • Video essays and commentary on business systems, ethical critiques, and smart tools
  • Bonus content for supporters: behind-the-scenes thinking, extended analysis, media breakdowns
  • Discounts and first access to KCW Consulting workshops and Magnificent Marketers Club events
  • Resources for people building systems that serve people over profits

If you're questioning how things are done and looking for better ways forward, welcome to Reframe Everything.