You have so much good to offer
With family, we often repeat ourselves because the people closest to us forget what we've said a thousand times. But somehow, we get shy about repeating ourselves when it comes to business.
And I’m truly not just saying that.
When I work with my clients, one of the first things I do is get to know them, why they started their business, and the impact they have on their customers and clients. Sometimes, they'll ask me if I read their websites (I always do), and I tell them I want to hear about it in their own words.
Then the words flow and it’s always—seriously, 100% of the time—so much better than anything they have on their website. Weird, right?
Not really!
As soon as it’s a business we’re writing about, we do one of a few things:
🥶 We freeze up and don’t say enough - usually because we’re unsure what or how much to say.
💻 We hide behind a business persona - usually because we have beliefs about what’s “proper.”
🤓 We go all-in, sharing copious details - usually because we want people to decide to buy right away.
If you see yourself in any of these situations, let me just say it’s rare that I see a business that doesn’t do one or more of these things, from big corporations on down. 🙋🏼♀️ I’m one of them. In fact, I have key pages on my website right this very minute that make me cringe every time I think about them—and I’ve been doing this for 15 years.
Content creation is a process, and it can take a while to figure out what it should look like in your business.
But I want to help! I love building systems and processes. I’m motivated by my desire to not do more work than I have to. So, I figure out ways to simplify the work and make it take less time.
Karen
