context
You wouldn't read a book like this
Some people sneak a peek at the end of books to find out what's going to happen, but then you miss out on the joy of the journey. But what if you've already been there, done that?
Karen Wilson
problem
What's their problem?
It isn't always easy to identify the root of your clients' or customers' problems. But it's the best way to make an authentic connection based on how you can help them.
promotion
Who are you and what do you do?
Most small business owners (me included) forget that we need to answer the questions of who we are and what we do regularly for our audience. Here's how to get past the fears and start telling people what they need to know about you.
systems
Use systems to get unstuck
Writer's block isn't the only way we find our creativity lagging. It can also be an issue of the systems and processes (or lack of them) that keep our creative juices flowing.
authenticity
What do you believe?
We live in a capitalist system, so making money is necessary for survival. But it doesn't mean our values and beliefs don't matter or that we should check them at the door when we open business for the day.
marketing
You have so much good to offer
With family, we often repeat ourselves because the people closest to us forget what we've said a thousand times. But somehow, we get shy about repeating ourselves when it comes to business.
content
Sometimes the silence is so loud
Putting your business out there comes in many different forms, but the hardest ones to keep doing are those where we don't see a response.
Canada needs small businesses to survive Covid-19
This post was originally published on Medium prior to government supports being announced for businesses. Just as I feared, those supports weren't sufficient to save many small businesses that closed their doors. In this time that’s filling so many of us with anxiety, I’m also feeling