authenticity
I have a confession to make
The words you use in your content don't matter as much as whether you connect with the right people and they understand what you can do for them.
authenticity
problem
What's their problem?
It isn't always easy to identify the root of your clients' or customers' problems. But it's the best way to make an authentic connection based on how you can help them.
authenticity
What do you believe?
We live in a capitalist system, so making money is necessary for survival. But it doesn't mean our values and beliefs don't matter or that we should check them at the door when we open business for the day.
marketing
You have so much good to offer
With family, we often repeat ourselves because the people closest to us forget what we've said a thousand times. But somehow, we get shy about repeating ourselves when it comes to business.